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When you market a large number of products across several markets, the pitfalls are many. From information challenges to time-consuming update processes, there are a lot of things to contend with.

Getting a new marketing campaign off the ground can be difficult at the best of times and seemingly impossible at the worst. They often require perfect cohesion between multiple departments, and even with perfect management this process can...

PIM and PLM: Are they opposites or each other's best friends? It's important to know what's behind these abbreviations, how these two concepts are different and why they matter.

Bas Stijntjes is ITC Manager at REV’IT Sport International! – the Dutch designer and manufacturer of fashionable motorcycle gear

When choosing a PIM solution, a key choice is whether to go for an independent best-of-breed solution or an integrated solution that is built into a CMS or an ERP solution.

All Perfion partners must have a high level of competencies and knowledge about the Perfion PIM system. Therefore, Perfion’s partner certification is an offer and a requirement at the same time. Perfion partners are able to offer their cust...

For marketing managers, daily life can feel a bit like a circus. This is understandable, as there are dozens of things a marketing manager needs to be responsible for on a daily basis and keeping them all straight can resemble a superhuman ...

Customer experience is important for all businesses, but it is particularly vital for the success for online sellers. When you sell online, your customers can desert you for your competitors with nothing more than the click of a mouse or a ...

In many industries, a low time to market is one of the most important competitive advantages. If you have your products available online, you are already miles ahead of your competition. Did you know that more than 75 percent of shoppers be...