Google Shopping – Why you need Global Trade Item Numbers (GTINs) to help buyers find your products
In a blog post published in February 2021, Randy Rockinson, Product Manager for Product Data at Google Shopping, explains how unique and accurate product information helps brands, manufacturers and retailers present their products on Google...
How Can PIM Benefit Social E-Commerce?
At the beginning of 2020, commerce was already on the cusp of mass digitization. However, this was accelerated following the many physical limitations and restrictions of that year. This increase in online traffic has made Product Informati...
B2B buyers shop primarily online. Can they find your products on Google?
Four out of five Danish B2B buyers shop primarily online when shopping for the company, and 70 percent of buyers' budgets goes to online shops. This is demonstrated by a new analysis from the Danish Chamber of Commerce, focused on the gre...
7 classic PIM implementation do’s and don’ts
The reality is the same in one manufacturing or wholesale business after another: The volume of information about products, prices, product specifications and all sorts of other things is growing, and talented employees are struggling to ke...
The Role of Product Information Management in Data Governance
Data governance refers to an organization’s system of rules concerning any and all responsibilities, roles, and processes for responsibly and efficiently handling data. While data management refers to your overarching strategy for managing ...
It’s time to plan your future with Amazon in Scandinavia
Amazon is here. And it's going to reshape Nordic e-commerce, as has been the case in the other markets in which Amazon has made its entry. In October 2020 Amazon opened its Swedish branch. and Denmark is by many retail experts expected to...
How To Build A Single Source Of Truth For Your Product Data
Product information is often stored and updated in various systems across an organization. When the same data is used by your product development, marketing, and procurement teams, the data sets exist in silos, the information is not standa...
How to choose the right PIM system?
When opting for a Product Information Management system, also called a PIM system, a key choice is whether to go for an independent best-of-breed solution or an integrated solution that is built into a CMS or an ERP solution. Fortunately, t...
3 Signs That You Could Manage Product Information Smarter
Most companies find product information management to be a fairly manageable task on a small scale. However, once your company starts growing or once the data becomes more complex, you may wonder if there is a faster and better way than man...
How Santa Makes All Product Data Wishes Come True with PIM
The holiday season is a time for celebrating. Traditionally, it is a time when even the most unlikely dreams might come true. At office parties across the country and around the world, staff members from marketing, product development and I...
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