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Search engine optimization (SEO) strategies have become a vital component of digital marketing campaigns. Statistics collated by the Content Marketing Institute reveal that 61% of marketers consider SEO their top inbound marketing priority....

Digitizing and online shopping are here to stay, and companies are opening new online stores as never before - both in the B2C and B2B markets. As a webshop administrator, however, you will soon discover that a large part of your working ho...

Perhaps you have already gone through the process of starting an online store. Perhaps you are still only in the preparatory phase. No matter which of the two scenarios applies to you right now, you are most likely very aware that handling ...

In a blog post published in February 2021, Randy Rockinson, Product Manager for Product Data at Google Shopping, explains how unique and accurate product information helps brands, manufacturers and retailers present their products on Google...

At the beginning of 2020, commerce was already on the cusp of mass digitization. However, this was accelerated following the many physical limitations and restrictions of that year. This increase in online traffic has made Product Informati...

  Four out of five Danish B2B buyers shop primarily online when shopping for the company, and 70 percent of buyers' budgets goes to online shops. This is demonstrated by a new analysis from the Danish Chamber of Commerce, focused on the gre...

The reality is the same in one manufacturing or wholesale business after another: The volume of information about products, prices, product specifications and all sorts of other things is growing, and talented employees are struggling to ke...

Data governance refers to an organization’s system of rules concerning any and all responsibilities, roles, and processes for responsibly and efficiently handling data. While data management refers to your overarching strategy for managing ...

  Amazon is here. And it's going to reshape Nordic e-commerce, as has been the case in the other markets in which Amazon has made its entry. In October 2020 Amazon opened its Swedish branch. and Denmark is by many retail experts expected to...

Product information is often stored and updated in various systems across an organization. When the same data is used by your product development, marketing, and procurement teams, the data sets exist in silos, the information is not standa...