Newest posts

Product information is the driver behind many industries. Especially in this age of technology-assisted data collection, that information can provide valuable insights and fuel business success. Product Information Management (PIM) systems ...

A PIM system is the faithful squire of your e-commerce platform. Designed to make your everyday pursuits as easy and streamlined as possible, PIM systems can reduce the time, expense, difficulty and struggle associated with running an e-com...

When you market a large number of products across several markets, the pitfalls are many. From information challenges to time-consuming update processes, there are a lot of things to contend with.

Getting a new marketing campaign off the ground can be difficult at the best of times and seemingly impossible at the worst. They often require perfect cohesion between multiple departments, and even with perfect management this process can...

PIM and PLM: Are they opposites or each other's best friends? It's important to know what's behind these abbreviations, how these two concepts are different and why they matter.

Bas Stijntjes is ITC Manager at REV’IT Sport International! – the Dutch designer and manufacturer of fashionable motorcycle gear

When choosing a PIM solution, a key choice is whether to go for an independent best-of-breed solution or an integrated solution that is built into a CMS or an ERP solution.

All Perfion partners must have a high level of competencies and knowledge about the Perfion PIM system. Therefore, Perfion’s partner certification is an offer and a requirement at the same time. Perfion partners are able to offer their cust...

For marketing managers, daily life can feel a bit like a circus. This is understandable, as there are dozens of things a marketing manager needs to be responsible for on a daily basis and keeping them all straight can resemble a superhuman ...