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Multichannel marketing might be the latest and greatest buzz phrase in marketing, but it's also one of the most valuable marketing trends of the digital age. 

 When it comes to IT solutions, today's businesses are constantly being urged to invest in the most highly customized options. This is particularly true of PIM systems; but in reality, you can spend thousands of extra dollars for a PIM syst...

E-commerce has disrupted almost every aspect of product marketing in its bid to attract consumers and help brands win more business. However, there is one marketing medium that e-commerce just can't match, and that is the look, feel and pul...

In addition to optimizing your product listings for customers, you need to ensure that users can find you in the first place. By using sound search engine optimization (SEO) principles you can ensure every single product listing will be fou...

Pans, pots, cooking and food preparation have always been the centre of SCANPAN's universe. Now, the company is furthermore preparing delicious and abundant product data for their webshops.

Accuracy, productivity and customer experience. These are all critical factors for any organization looking to make its mark and develop an ongoing framework for success. However, achieving these milestones can be easier said than done when...

Now that you’ve created a great product, you may be keen to get it onto Amazon and start making sales. However, before you rush into listing your product on Amazon, it’s important to check that your product information is ready. Amazon has ...

If you are disappointed with the number of sales generated by your B2B webshop, the first step to selling more is to figure out what is going wrong right now. Listed here are the top three reasons why B2B webshops fail to generate sales. Do...

Perhaps you have even been in this situation yourself: The tasks are piling up. You must update product data for a whole product line which has been changed. You are slaving away to get it all done on time so the other departments can also ...