At erfal, the German manufacturer of high-quality privacy and sun protection products, insect protection systems as well as curtain rods and rails, double data maintenance will soon be a thing of the past. In the near future, a new PIM solution will form the product data base of different areas of the new website and ensure updated and consistent product data everywhere.
The basis for the decision to implement a PIM system were the requirements given by a new website and webshop, created for the company’s specialist retailers.
As for many other companies, managing and updating product data has been a permanent challenge for erfal. Previously, product information and images were stored in several, individual data sources. Due to the growing assortment, it became too time-consuming to keep information consistent everywhere. A future-proof solution for optimal product data management was required.
Product data updates automatically and simultaneously everywhere
The Perfion system forms the four-language product data base for the web presence. In future, erfal will also create sales catalogs with help from Perfion.
Ronny Scholz, Commercial Director at erfal GmbH & Co. KG explains:
"Perfion will become the central hub of all our product and item data. Website and Webshop use this data. Because of Perfion’s integration with our ERP system, our employees can quickly access all product information, such as descriptions, images or certificates. With Perfion, the quality of the information will increase. We will also be able to bring new products to market faster and reduce the time required for gathering data.”
Integration of the PIM solution into erfal’s systems landscape
Perfion’s partner ESYON GmbH handled the implementation as well as the connection to the existing ERP system, Microsoft Dynamics AX 2012. In addition to answering technical questions about Perfion itself, ESYON gave advice on how to efficiently integrate the PIM system into the erfal systems landscape.
More about erfal
For more than 30 years, erfal has been supplying sun protection and insect screen products as well as curtain rods and rails to specialist interior and sun protection retailers. Today, more than 5,300 business partners from the entire German-speaking area and the neighboring European countries are building on the power of the modern company. erfal offers tailor-made products and expert advice – and the shortest delivery times. To have the best service and customer satisfaction is the highest goal of the approx. 400 employees. Maintaining a constant focus on current trends, erfal stands for high quality Made in Germany, customer-oriented actions and continuous development.
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