Perfion Blog

Perfion establishes operational base in the UK, to Support Enterprise and SMB Companies with Optimized Product Information Management

Perfion Opens New Office Location in Manchester, UK,

MANCHESTER, UK, September, 2021 - - Perfion formally announced the establishment of an operational base in Manchester, UK. Perfion is a global leader in Product Information Management (PIM) solutions for enterprise and SMB. With the local UK presence, Perfion will be able to support many more companies in the United Kingdom and Ireland on their path to digital transformation of their Product Information Management processes and their entire business.

Perfion is a global company headquartered in Denmark, with offices in the United States, Germany and Benelux - and currently seeking a prime office location in Manchester, UK.

By now having an experienced and dedicated team in the UK, Perfion is perfectly positioned to deliver the benefits of more efficient Product Data Management processes to even more companies within the region.

Increasing demand for PIM solutions in the UK

“In recent years, we have experienced an extensive and increasing demand for efficient Product Information Management and for the Perfion PIM solution from companies in the United Kingdom and Ireland, and we expect this trend to continue”, said Jan Nørret, CEO at Perfion. “Consequently we are now opening a new office location in Manchester with a local Perfion team dedicated to provide their services to B2B companies in the Enterprise and high-end SMB market in the UK and Ireland”.

“The COVID-19 pandemic has been a catalyst for huge changes regarding organizations’ Product Information Management as they are flooded by product data issues and an accelerated shift to ecommerce and omnichannel operations. Many have turned to Perfion PIM for its complete and standard integration with ERP, e-commerce and print publishing solutions, that enables them to publish data in all sales and marketing channels, instantly and seamlessly,” said Perfion’s founder and CTO, Dick Brunebjerg.

Liberty Wines Ltd, one of the largest importers and wholesalers of exclusive wine in the UK, is one of the more than 325 companies worldwide that have benefited from Perfion’s Product Information Management functionality:

“There isn’t any other PIM solution on the market quite like Perfion that has the flexibility to match the way we want our business processes. Perfion is Out-of-the-Box but very configurable. Actually, Perfion can be pointed to any database source and any ERP system that we may choose to use. This makes the solution completely future proof“, said Tom Brown, IT Manager at Liberty Wines.

About the Perfion PIM solution

Perfion PIM is an easy-to-use, 100% standard Product Information Management solution, serving as the Single Source of Truth for product information. With Perfion, all kinds of organizations manage product data in one place and from here seamlessly push it to their print and digital publications, apps, online stores and websites. Perfion is open to integrate completely with existing IT-platforms and handles continuous changes in requirements without extra cost.

Perfion offers easy integration to a number of platforms and applications, including Microsoft Dynamics AX, NAV, and 365 (out-of-the-box integration), Dynamics GP, SAP, Netsuite, and all standard ERP solutions, web content management systems, e-commerce systems like e.g. Sana Commerce, Magento Commerce, Shopify, Ucommerce, OXID eSales, and more, Microsoft Office (Word, Excel, PowerPoint), Adobe InDesign and others.

Download guide to choosing the right PIM system

5 crucial questions you need to answer before choosing a PIM systemThis guide is for those who are considering investing in a PIM system.

Based on experience with hundreds of Perfion users, we have selected 5 key themes, including specific questions you should answer for your business if you want to have success with a Product Information Management system.

Download guide

For Media Interviews and More Information

Adam Sutton, Regional Sales Manager, Perfion UK & Ireland

Adam Sutton, 
Regional Sales Director
Perfion UK & Ireland
+44 (0)7549 957 442