As a manufacturer of pumps and valves, you’ll appreciate the importance of accurate and up-to-date product information management. From size specifications to performance curves and details of power consumption, the sharing of such data could make the difference to your sales prospects.
Read on as we give a breakdown of the various data points that should be included in the presentation of your product portfolio.
Short but informative descriptions should be written about your range of product variants. Such descriptions will ideally be written in an easily-understandable style, with one or two sentences highlighting the main product features. As an example, you might specify that your new valve has a steel handle, designed to isolate the pipeline flow. You should also give a basic overview of how your products operate and the kinds of problems that they help to solve.
After creating a brief product overview you should continue to the writing of detailed product specifications, including any details expected to have a direct bearing on the customer’s buying decision. Such specifications should be comprehensive, covering the stages of the production process and product characteristics.
A Manufacturer product data sheet might specify:
- Product name
- SKU reference number
- Product options
- Testing requirements
It’s also important to share high-quality product images, ideally taken from different angles and with complementary information.
You should highlight the set performance criteria that the manufactured pumps and valves will need to fulfill for assured compliance. The optimum environmental conditions should be specified, along with the operational procedures. This might mean specifying the suitable temperature and connection method for a pump or valve.
The specification should continue with an indication of how much power the manufactured pump or valve is expected to consume during use. Measurements may be given in watts, with the material design of the components having a direct bearing.
These power specifications might also be shared:
- Horsepower requirements
- Maximum pressure
- Bearing lubrication methodology
- Pump and valve tests to be conducted by the manufacturer
Eco-conscious customers will expect you to share information about the environmental impacts of your pumps and valves. As a minimum, you may be expected to specify the energy performance ratings. Other environmental data may include the country of manufacture and distribution channel decisions.
Research should be carried out to ensure that your pumps and valves are manufactured in compliance with relevant laws and regulations. This will mean highlighting the health and safety standards that are maintained within your factory and giving reassurance that your pumps and valves are safe to use. A conformity assessment might have to be carried out, so that you can make a declaration of adherence to relevant requirements.
Call to Action
If you’ve featured the key data covered in this article then your customers may well be compelled to buy your pumps and valves. However, you should give them a final push with a direct call to action. As an example, you might include a link to an online product purchase page. It would also be a good idea to include your contact details (phone number, email address, etc.) in case the customer wants to ask any questions before buying.
Choose a PIM system
Product Information Management (PIM) systems like Perfion are recommended for the presentation of detailed, up-to-date, and correct product information about your pumps and valves. You can rely on a PIM for the creation and maintenance of comprehensive product sheets, effectively reducing your time-to-market, with efficient product data quality assurance. Allowing for the communication of product data across multiple languages and channels, the PIM system should be your go-to for the delivery of seamless customer experiences and brand presentations.
Learn more about the benefits of PIM for pump and valve manufacturers.