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When you sell a good bottle of wine, you’re selling much more than a 2003 French red wine with a 12 per cent alcohol rating. You’re selling the history of Bordeaux as a region, tales of vineyards and grapes, the wine expert’s review, Parker...

Forget everything you've been told about retail. More people purchased products in the last few years than any other time in history, with total retail sales of nearly $24 trillion in 2018.  

Product datasheets are, perhaps, the most important documents in your business. These sheets summarize the technical characteristics and specifications of products, materials, and components in your supply chains. Without them, you won't ha...

Whether online or brick-and-mortar, product catalogs are the foundation of your operations. These catalogs provide customers with all the information about your products. Without them, you wouldn't be able to sell. However, updating product...

  Modern marketing managers wear many hats. Facing the requirement to attract and convert customers through creative marketing materials, marketing managers must be the jack-of-all trades and agile enough to move wherever their team needs t...