Google Shopping – Why you need Global Trade Item Numbers (GTINs) to help buyers find your products
In a blog post published in February 2021, Randy Rockinson, Product Manager for Product Data at Google Shopping, explains how unique and accurate product information helps brands, manufacturers and retailers present their products on Google...
How Can PIM Benefit Social E-Commerce?
At the beginning of 2020, commerce was already on the cusp of mass digitization. However, this was accelerated following the many physical limitations and restrictions of that year. This increase in online traffic has made Product Informati...
B2B buyers shop primarily online. Can they find your products on Google?
Four out of five Danish B2B buyers shop primarily online when shopping for the company, and 70 percent of buyers' budgets goes to online shops. This is demonstrated by a new analysis from the Danish Chamber of Commerce, focused on the gre...
It’s time to plan your future with Amazon in Scandinavia
Amazon is here. And it's going to reshape Nordic e-commerce, as has been the case in the other markets in which Amazon has made its entry. In October 2020 Amazon opened its Swedish branch. and Denmark is by many retail experts expected to...
How To Build A Single Source Of Truth For Your Product Data
Product information is often stored and updated in various systems across an organization. When the same data is used by your product development, marketing, and procurement teams, the data sets exist in silos, the information is not standa...
How to choose the right PIM system?
When opting for a Product Information Management system, also called a PIM system, a key choice is whether to go for an independent best-of-breed solution or an integrated solution that is built into a CMS or an ERP solution. Fortunately, t...
How Santa Makes All Product Data Wishes Come True with PIM
The holiday season is a time for celebrating. Traditionally, it is a time when even the most unlikely dreams might come true. At office parties across the country and around the world, staff members from marketing, product development and I...
E-commerce success requires a thorough cleaning of product data
Incomplete and poor product information is the greatest obstacle on the path to success with e-commerce. The first step past this obstacle is to get an overview. What parts of the necessary product information are accessible, where are they...
How to get your webshop ready for sales in multiple countries
Once you have seen how your company's webshop can contribute to a greater turnover in your home market, it makes sense to consider whether you should expand your market and sell your products in more countries.
Narrowing Your PIM Solution Search: Best-of-Breed or e-commerce?
When product files and data are sprawling across your scaling e-commerce business, you know it’s time to invest in a tool that will bring it all together to increase efficiency.
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