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When you sell a good bottle of wine, you’re selling much more than a 2003 French red wine with a 12 per cent alcohol rating. You’re selling the history of Bordeaux as a region, tales of vineyards and grapes, the wine expert’s review, Parker...

For contemporary manufacturers and companies, product information is rarely something that only needs to function and be shared internally. Of course, there must be complete control of things in the company's own systems: Product data must ...

When you market a large number of products across several markets, the pitfalls are many. From information challenges to time-consuming update processes, there are a lot of things to contend with.

Bas Stijntjes is ITC Manager at REV’IT Sport International! – the Dutch designer and manufacturer of fashionable motorcycle gear

For marketing managers, daily life can feel a bit like a circus. This is understandable, as there are dozens of things a marketing manager needs to be responsible for on a daily basis and keeping them all straight can resemble a superhuman ...

[VIDEO]: The holiday season is a time for celebrating. Traditionally, it is a time when even the most unlikely dreams might come true. At office parties across the country and around the world, staff members from marketing, product developm...

Companies that manufacture or sell products have to manage physical inventory as well as sell their products and oversee back office operations. If you are part of a products-based company, you have seen it for yourself. It is the challenge...

  Modern IT managers face many challenges. In addition to battling ever-changing systems and communication platforms, IT managers must also adapt to fit changing IT infrastructure and business expectations. This involves familiarity with in...

  Modern marketing managers wear many hats. Facing the requirement to attract and convert customers through creative marketing materials, marketing managers must be the jack-of-all trades and agile enough to move wherever their team needs t...