Newest posts

Instant communication with individually adapted information for prospects and customers is increasing, but the time to do so, certainly isn’t. Creating personalized data sheets, price lists and product catalogues is key in growing and retai...

At the beginning of 2020, commerce was already on the cusp of mass digitization. However, this was accelerated following the many physical limitations and restrictions of that year. This increase in online traffic has made Product Informati...

Product information is often stored and updated in various systems across an organization. When the same data is used by your product development, marketing, and procurement teams, the data sets exist in silos, the information is not standa...

The holiday season is a time for celebrating. Traditionally, it is a time when even the most unlikely dreams might come true. At office parties across the country and around the world, staff members from marketing, product development and I...

When you sell a good bottle of wine, you’re selling much more than a 2003 French red wine with a 12 per cent alcohol rating. You’re selling the history of Bordeaux as a region, tales of vineyards and grapes, the wine expert’s review, Parker...

For contemporary manufacturers and companies, product information is rarely something that only needs to function and be shared internally. Of course, there must be complete control of things in the company's own systems: Product data must ...

When you market a large number of products across several markets, the pitfalls are many. From information challenges to time-consuming update processes, there are a lot of things to contend with.

Bas Stijntjes is ITC Manager at REV’IT Sport International! – the Dutch designer and manufacturer of fashionable motorcycle gear

For marketing managers, daily life can feel a bit like a circus. This is understandable, as there are dozens of things a marketing manager needs to be responsible for on a daily basis and keeping them all straight can resemble a superhuman ...