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When it comes to technology for your business website, there are a ton of options out there. You can choose from shopping cart plug-ins, self-hosted sites, and publishing options galore. Unfortunately, there is also a lot of overlap – and t...

When you first started out, your company’s data was easy to manage. Even if you had 100 products, you could take the time to update each one. You might have even been able to manage the task with a single spreadsheet page. Most companies fi...

When you market a large number of products across several markets, the pitfalls are many. From information challenges to time-consuming update processes, there are a lot of things to contend with.

Bas Stijntjes is ITC Manager at REV’IT Sport International! – the Dutch designer and manufacturer of fashionable motorcycle gear

When choosing a PIM solution, a key choice is whether to go for an independent best-of-breed solution or an integrated solution that is built into a CMS or an ERP solution.

All Perfion partners must have a high level of competencies and knowledge about the Perfion PIM system. Therefore, Perfion’s partner certification is an offer and a requirement at the same time. Perfion partners are able to offer their cust...

For marketing managers, daily life can feel a bit like a circus. This is understandable, as there are dozens of things a marketing manager needs to be responsible for on a daily basis and keeping them all straight can resemble a superhuman ...

Customer experience is important for all businesses, but it is particularly vital for the success for online sellers. When you sell online, your customers can desert you for your competitors with nothing more than the click of a mouse or a ...

In many industries, a low time to market is one of the most important competitive advantages. If you have your products available online, you are already miles ahead of your competition. Did you know that more than 75 percent of shoppers be...

[VIDEO]: The holiday season is a time for celebrating. Traditionally, it is a time when even the most unlikely dreams might come true. At office parties across the country and around the world, staff members from marketing, product developm...