How PIM Helps You Win the Heart of the E-Commerce Customer
Customer experience is important for all businesses, but it is particularly vital for the success for online sellers. When you sell online, your customers can desert you for your competitors with nothing more than the click of a mouse or a ...
How PIM Helps You to a Merrier Christmas Sale
How to Create a Compelling E-Commerce Product Video
In recent years, video marketing has become a massive industry. Today, customers crave visual communication with brands, and video content is proving increasingly effective.
5 Ways to Use SEO to Optimize Your Online Products
In addition to optimizing your product listings for customers, you need to ensure that users can find you in the first place. By using sound search engine optimization (SEO) principles you can ensure every single product listing will be fou...
SCANPAN has some great product data cooking
Pans, pots, cooking and food preparation have always been the centre of SCANPAN's universe. Now, the company is furthermore preparing delicious and abundant product data for their webshops.
Do you have a webshop? Here’s how to get ready in a flash for sales in multiple countries
Once you, as a company, experience how a webshop can contribute to an increased turnover in the domestic market, the idea of expanding sales to several countries is intriguing. In practice, however, it can be a tall order to take on. Fortun...
"Warning" to marketing managers: Customers will be dependent on the detailed product information in your webshop
To be dependent – it doesn't sound particularly nice right off the bat. Nevertheless, your customers can easily be "dependent" in a good way, if you are a marketing manager giving them a unique buying experience each and every time they do ...
How to quickly prepare your products for the online store using PIM
Tomorrow has to be faster than yesterday. Many companies are focusing on getting to market quickly and they consider time-to-market as an important competitive parameter. One of the major advantages of a Product Information Management (PIM)...
Disorganized product data prevents you from succeeding in e-commerce
An online store must be visually inviting, easy to navigate and fast to use. The whole idea behind e-trade is to make purchasing easier for the customer, but even the most beautiful designs and the most well-thought-out user experiences are...
The one thing a B2B online shopping site must focus on
Here is the hard truth for those of you who work with B2B e-commerce. Just about no one visits your online store because they want to.
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